CAREER DEV | 120 VC Getting Transformation: The Role of Brand

Strategy = Business Acumen

McDonalds, Disney, Apple, Nike, and Tesla

The mere mention of these names evokes a feeling, thought, or action. In a single word, these brand names codify a set of values, complex ideas, and product promises that have led millions of people to action. What if you could harness the same principles and power of branding to lead change within your organization?

Learning Outcomes & Objectives:

  • Learn the difference between a boss and a leader.
  • Practice the psychology of getting great results with "communicate to lead" skills.
  • Develop "Crazy Good Leadership Skills" by taking responsibility for what is heard.
  • How to establish the need for change – Start with Why, not How.
  • Teach your Leaders to think like Entrepreneurs, and adequately assess their Challenges & Opportunities.
  • The secrets to delivering powerful feedback.
  • How to distill why your team matters to your customers, the real problem you solve, the future you want to create.

Instructor: Jason Scott

scott-jason-200x200.jpgFrom the start of his career spent jumping out of helicopters in the United States Navy, J. Scott has a long history of leadership, servanthood, and bearing witness to the transformative power of getting s*t done. Since starting 120VC he's personally overseen the global transformational efforts within organizations such as DirecTV, Trader Joe's, Blizzard Entertainment, Sony Pictures, Mattel, and others. His team's unique, irreverent approach to change has generated breakthrough results and created meaningful jobs. In addition to being a successful entrepreneur, J. Scott is a devoted husband and father and author of "It's Never Just Business: It's About People," and "The Irreverent Guide to Project Management," both available on



1.5 PDUs Business Acumen Category



Location & Parking Information

Online.  Meeting participation information will be emailed with your registration confirmation

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Postponement / Cancellation

Please refer to the Cancellation Policy section of the FAQ page

This event may be canceled or postponed by the Chapter, though all efforts will be made to avoid doing so.  If canceled or postponed, notification will be made to all registrants via email.


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Type of category: Career Development - Education and Training

Type of activity: Strategy = Business Acumen

Date: March 15th, 2023

Hour: 5:00PM to 6:30PM

PDUs: 1.5


Online - Members w/ coupon $20.00