Personal Brand: The Start of Your Journey

Ways of Working

This interactive workshop introduces participants to the concept of personal brand as the intersection between how they are perceived and how they wish to be known. Through guided exercises, attendees will explore their values, strengths, and career aspirations to begin articulating an authentic and adaptable brand identity. Participants will also examine how personal branding influences job searches, interviews, networking, and day-to-day workplace interactions. With real-world examples and practical tools, this session empowers individuals to take control of their brand narrative, bridge the gap between their current identity and future goals, and understand how their brand can evolve over time. Whether you're just starting your career or undergoing a professional transition, this workshop offers a structured yet flexible approach to building a brand that’s both purposeful and personal.1. You Already Have a Brand

Whether or not you've defined it, people already associate you with certain traits—your personal brand is what others perceive, and it's within your power to shape it.

1. Branding Starts with Self-Awareness

Identifying your core values, strengths, and career goals is the first step toward building a brand that feels authentic and intentional.

2. Your Audience Matters

A strong brand adapts its tone and approach based on context—without losing its authenticity. Knowing your audience helps you communicate more effectively while staying true to yourself.

3. Your Brand Evolves

As your goals, life stage, or priorities shift, your brand can and should adjust too. Personal brands aren’t fixed—they grow with you.

4. Intentional Effort Makes the Difference

Building or adjusting a brand takes time, reflection, and action. Exercises like surveying peers or researching desired roles help bridge the gap between your current and aspirational brand.